producer or touring company looking for venues?

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This session brought together pricing and audience specialists to explore how effective pricing strategies can support sustainable mid-scale touring in local theatre. Each panellist offered a provocation to spark practical discussion on new models, shared challenges, and opportunities for action as an expression of interest in advancing mid-scale touring initiatives.

"How can we express our interest in significantly and sustainably raising revenue from ticket sales, particularly through local theatre touring and mid-scale touring, while retaining the size, diversity, and trust of our audiences?" 

Anna Wiseman, Dynamo Pricing 

Brad Carlin, TRG Arts 

Katy Raines, Indigo 

Robin Cantrill Fenwick, Baker Richards