Midscale touring needs more than good intentions; it requires collaboration among diverse participants. Venues, producers, artists, tour bookers, and sector specialists must come together to share their expertise, test new ideas, and build essential relationships that ensure shows are produced and seen, especially in local theatre events.
Midscale 2026 is a one-day (21 October 2026) working event aimed at those who make touring happen and those eager to shape the future of theatre in towns. This inaugural event will unite productions currently on tour, projects set to tour, and innovative ideas seeking partners, fostering conversations that lead to improved ways of working.
This is not a conference to passively attend; it’s an interactive day designed for engagement. Participants can meet others, ask questions, provide insights, spot opportunities, and contribute to rebuilding confidence, capacity, and momentum in UK midscale touring, alongside valuable theatre resources.
The more effort you invest in this pilot event, the more you will gain from it.
Midscale is for organisations and individuals working, or actively seeking to work, in UK midscale touring, typically in venues between 300 and 800 seats. We are particularly prioritising work in various areas, including local theatre events across the UK, which encompasses:
- Drama
- Music theatre
- Opera
- Dance
We aim to establish a strong balance of venues and producers, alongside others who play a practical role in enhancing the viability, ambition, and connectivity of midscale touring, especially in theatre in towns.
Please note that places are limited to 250 people. Given the expected demand will exceed capacity, attendance will be determined by application.
Additionally, there will be a maximum of two representatives per organisation to ensure efficient use of theatre resources.
The deadline for applications was Friday 31 July. You can now REGISTER FOR RETURNS.
We will use the application process to help create the right balance of venues, producers, artforms, geography, and experience in theatre in towns. Our goal is to ensure that everyone attending is actively engaged in, or seriously committed to, midscale touring.
Applicants will be informed by Tuesday 11 August whether they have been allocated a place.
If a delegate can’t attend, their place can be transferred. New details must be supplied to the organisers by Friday 16 October. Please note that no further changes will be allowed from this point, and no refunds will be given.
Tickets are just £50 for a single delegate or £150 for two delegates—this is not a typo. We are eager to make local theatre events accessible to smaller companies, freelancers, and independent producers. The price includes lunch and a drinks voucher for the closing reception. You will be invoiced in August, and payment must be made by 21 September 2026; otherwise, your place(s) will be withdrawn. We are also exploring funding opportunities for travel and accommodation bursaries for those traveling significant distances to enjoy the theatre in towns and access various theatre resources.
The Albany is fully physically accessible, featuring step-free access throughout the building, making it an ideal venue for local theatre events.
Speech-to-text captioning will be available in the three principal event spaces, enhancing accessibility for delegates who are deaf, hard of hearing, or who otherwise benefit from live captioning during discussions and presentations related to theatre in towns.
During the application process, we'll inquire about access and dietary requirements, and will do everything we reasonably can to ensure delegates can participate fully in the event, connecting them with vital theatre resources.
The Albany is just a two-minute walk from Deptford station and is conveniently accessible for those attending local theatre events, thanks to its fast and frequent National Rail services from central London.
Typical journey times include:
London Bridge: 5 minutes
London St Pancras / King's Cross: around 23 minutes (direct Thameslink service)
The venue is also easily reached via the DLR, London Overground, and local bus services, making it straightforward to travel from across London and the rest of the UK, enhancing access to theatre resources in towns throughout the area.

Discover five-minute opportunities to promote your work that is touring or ready to tour in the next 12-24 months at local theatre events. These sessions will mainly take place in The Albany’s Theatre, equipped with a big screen and outstanding sound. This is your chance to showcase your digital assets, advocate for your production, and connect directly with venues, programmers, and potential partners in the theatre in towns around you. Bring the work, sell the production, and start meaningful conversations while leveraging valuable theatre resources.

Designed for collaborative development of new ideas for future midscale touring (24 months+), this initiative focuses on local theatre events. Each pitch will be heard by a chair and a panel of three midscale venue managers, all committed to supporting theatre in towns. The aim is to help promising ideas find supporters, sharpen their proposition, and receive constructive feedback from those who understand the touring landscape and their local audiences. This is for evolving ideas, not finished products. Venues with theatre resources to share and test are encouraged to pitch too.
Wanted: Producer Pitchers and Venue Manager Panellists.

This strand will focus on more transparent and collaborative relationships between producers and venues, particularly around the development of new touring work for local theatre events and theatre in towns.
We want to hear your thoughts on what needs to be discussed. What barriers hinder better collaboration? What would enable venues and producers to make decisions earlier, share risks more intelligently, and build tours on stronger foundations? What digital solutions could assist you in delivering or programming a touring production, considering available theatre resources?
Applicants are invited to suggest topics for this strand.

What would you reinvent if the room had the will to do it? Perhaps a new approach to co-production for local theatre events? A better touring model that benefits theatre in towns? Shared marketing infrastructure and new ways of building audiences? A different relationship between venues, producers, and artists in the realm of available theatre resources?
Participants will be invited to suggest bold topics in the morning. The hottest ideas will be discussed in the afternoon.
This is the space for the bigger questions: not just how we survive the current model of theatre, but how we might change it.

The Marketplace will run throughout the day, providing opportunities for organisations to connect with delegates between sessions, especially in the context of local theatre events and theatre resources.
Whether you're a producer looking to find new venues for theatre in towns, a venue hoping to broaden your programming, a service provider with a solution for the midscale, or a sector organisation wanting to engage directly with decision-makers, the Marketplace is your opportunity to start conversations and build relationships.
Wanted: Producers, venues, suppliers, sector organisations, funders and partners who have something valuable to share with the midscale and local theatre events.

Live Moments are short performances woven throughout the day, bringing Midscale to life and giving delegates a taste of work in front of an audience. These local theatre events aim to inspire conversations while showcasing the breadth of drama, music theatre, dance, and opera for midscale touring also enriched by theatre resources available in our communities.
We're looking for companies with pieces that can be easily presented with one or two performers and minimal technical requirements. We want to connect with artists and companies that have compelling live work to share, contributing to the vibrant theatre in towns across the region.
Applications closed on 31 July 2025. At that time the event was fully booked. If you are interested in returns, please get in touch.
Applications will be considered by the LTTA Board. We will first assess whether applicants meet the core eligibility criteria for local theatre events and the midscale sector. We will then evaluate how each application contributes to the event's objectives, including achieving a balanced mix of venues, producers, artforms, geography, and participation opportunities across theatre in towns.
Midscale serves as a curated marketplace rather than an open conference, aiming to create the most productive environment possible for all attendees. This means we may not be able to accommodate every applicant, particularly if demand exceeds capacity or there is significant oversubscription from certain parts of the sector.
Midscale is primarily designed for venues, producers, and touring companies currently working in or actively seeking to engage with the midscale. We also welcome applications from freelancers, tour bookers, funders, sector support organizations, and suppliers whose work directly supports touring and the availability of theatre resources. As places are limited, priority will be given to maintaining the right balance of organizations, ensuring that these additional participants enhance the conversations and opportunities throughout the day.
Wednesday 21 October 2026
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